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Brand Waves This Week
Kith tells the story of summer, Nike flips the script on football, rhode accelerates its global expansion, and 818 Tequila turns summer into a…
Jun 7
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The Brand Waves
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Brand Waves This Week
Giorgio Armani unveils the Mare 2026 campaign, adidas and Bad Bunny turn sneakers into culture, and Wingstop redefines loyalty as an exclusive club.
May 31
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The Brand Waves
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Brand Waves This Week
On and Erewhon turn wellness into culture, Zara stages Bad Bunny between hype and data signals, and Victoria’s Secret redefines the “It Girl” aesthetic…
May 24
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The Brand Waves
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Brand Waves This Week
Hawaiian Tropic turns sunscreen into a viral choreography with Alix Earle, H&M and LOTTO tell football through archives and characters, Kith launches…
May 17
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The Brand Waves
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Brand Waves This Week
adidas turns football into a generational imagination, The Ordinary deconstructs beauty industry pricing logic, and Huda Beauty enters the fragrance…
May 11
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The Brand Waves
18
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Brand Waves This Week
Samsonite turns travel into a sensory experience, Sprite relaunches global street culture with "It’s That Fresh", and S.Pellegrino redefines the table…
May 3
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The Brand Waves
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Brand Waves This Week
Marc Jacobs turns Manhattan into a scripted micro-drama, Target expands the boundaries of mass-market collaboration with Parke, and the Amazon becomes a…
Apr 26
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The Brand Waves
20
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Brand Waves This Week
Nespresso transforms coffee into a narrative journey, Tracksuit measures the value of entertainment in brands, and American Eagle reinforces denim as a…
Apr 19
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The Brand Waves
26
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Brand Waves This Week
Zendaya and On present their first co-created collection, Sprinter evolves into a lifestyle platform, and KitKat turns a crisis into brand storytelling.
Apr 12
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The Brand Waves
16
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Brand Waves This Week
Khloud enters the chips market with a new protein product, Walkers celebrates everyday joy, and Dove explores the impact of algorithms on beauty.
Apr 6
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The Brand Waves
15
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Brand Waves This Week
Gucci weaves together desire and identity, Alix Earle launches Reale Actives, and Chanel blends cinema and pop culture with Margot Robbie.
Mar 30
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The Brand Waves
24
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Brand Waves This Week
Nespresso leans into pop culture with Dua Lipa, Zara evolves toward a more premium positioning with John Galliano, and J.Crew partners with Lee.
Mar 22
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The Brand Waves
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